Here at Done we believe a strong Social Media presence is vital for just about anyone and anything. Disagree? Take a look at some of these figures... There are 53 million active social media users in the UK alone, which works out at 77.9% of the entire UK population! Out of these 53 million users the average amount of time spent on social media is 110 minutes per day, over a lifetime this works out at over 1.5 years spent just on social media. Facebook is the most popular social media platform with Instagram close behind, which is why we specialise in these (and LinkedIn too!), making the most of the great cross platform functionality on offer behind the scenes. Facebook is so popular in fact that on average 90% of internet users in the UK visit the site at least once a month, spending an average daily time on the site of 23 minutes.